Ken Cato is the premiere identity design firm/designer in Australia. His book proposes that contemporary graphic design identiy programs are not sufficient, so he created the term "broader visual language." This moniker states that an identity is not a single visual statement, but rather a kind of "gestalt" based on a number of elements that are visually related to one another.
Must be picked up.
- Location: Bellamy/Ellesmere
- it's NOT ok to contact this poster with services or other commercial interests
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