by William L. Haig
The Power of Logos How to Create Effective Company Logos By William Haig and Laurel Harper In this trailblazing new book, authors William Haig and Laurel Harper provide a comprehensive study and foolproof method for creating the most important business marketing tool through that vital communication principle, credible persuasion. The Power of Logos, the first instructional book ever published on the subject, offers concise yet complete lessons on how to plan, develop, evaluate, and implement effective logos. Just what constitutes good and bad logo design, from both a creative and a business perspective? Complete with examples of great hits, these pages answer that question, demonstrating the power of credibility persuasion in logo design. This book shows how to avoid creating logos that project the wrong message, and focus instead on the essential elements that give a logo its power to attract, motivate, and influence the various audiences a company needs to reach. But above all, a logo must inspire confidence.
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